Our ideation process follows relevant academic findings and methodologies with the sole purpose of creating bold and meaningful innovation.
We use big-picture thinking and relevant opportunity-seeking techniques based on the popular publication “Blue Ocean Strategy” (2005), Mauborgne, R. and Kim, W. C. After identifying desirable directions and market opportunities, we focus on understanding industry & market specifics to initiate the ideation process, based on the principles of “Design Thinking” coined by Kelley, D. of IDEO for business purposes during the 1990s.
document the foundation
empathize with the Customer
understand the Customer’s needs
run several ideation sessions
map Customer Journey
define scope priorities
signoff final functionalities
start rapid prototyping
test prototype and collect feedback
process efficiency review, calibration and improvement
product launch
define phasing & promotion approach
